![]() ![]() Their tablet portfolio – the iPad – is currently making the transition from a star to a cash cow. This means that Apple would adopt a different reinvestment strategy than the one suggested by the BCG matrix due to this strategic outlook. However, as we know, many of Apple’s products are interrelated – as they use the same operating system and rely upon each other’s components – Apple would see their PC division as having strategic value in an overall customer relationship strategy. As a result, the BCG matrix considers this portfolio to provide little long-term potential and the outcome of the matrix guidance would be to limit future investment. This means it is operating in a mature market and they are a relatively small player in the market. ![]() The computer division would be classified as a dog. Therefore, at this time, it is a cash generator, whose profits can be reallocated to other parts of the business that offers great potential. ![]() This is because it remains quite profitable without any real need to continue to support the portfolio to any significant extent. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |